2008 adidas shoes

2008 adidas shoes DEFAULT


German multinational corporation

For other uses, see Adidas (disambiguation).

Adidas Logo.svg
Herzogenaurach - Adidas - 2016.jpg

Adidas factory in Herzogenaurach,
July 2016

FormerlyDassler Brothers Shoe Factory (Gebrüder Dassler Schuhfabrik) (1924–1949)

Traded as

DAX Component
IndustryTextile, footwear
FoundedJuly 1924; 97 years ago (1924-07) (as Gebrüder Dassler Schuhfabrik)
18 August 1949; 72 years ago (1949-08-18) (as Adidas)[1]
FounderAdolf Dassler




Area served


Key people

ProductsApparel, footwear, sportswear, sports equipment, toiletries
RevenueIncrease€21.915 billion (2018)[3]

Operating income

Increase €2.368 billion (2018)[3]

Net income

Increase €1.702 billion (2018)[3]
Total assetsIncrease €15.612 billion (2018)[3]
Total equityIncrease €6.364 billion (2018)[3]

Number of employees

57,016 (2018)[3]

Adidas AG (German: [ˈʔadiˌdas]; stylized as adidas since 1949[4]) is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike.[5][6] It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, 8.33% of the German football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas' revenue for 2018 was listed at €21.915 billion.[3]

The company was started by Adolf Dassler in his mother's house; he was joined by his elder brother Rudolf in 1924 under the name Gebrüder Dassler Schuhfabrik ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf established Puma, which became Adidas' business rival.[1]

The three stripes are Adidas' identity mark, having been used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports for the equivalent of 1,600 euros and two bottles of whiskey,[7][8] became so successful that Dassler described Adidas as "The three stripes company".[7][9]


Early days

(Left): Adolf Dassler, founder of Adidas, c. 1915; (right): the 'Dassler Brothers Shoe Factory' near Herzogenaurach train station in 1928

The company was founded by Adolf "Adi" Dassler who made sports shoes in his mother's scullery or laundry room in Herzogenaurach, Germany after his return from World War I. In July 1924, his older brother Rudolf joined the business, which became "Dassler Brothers Shoe Factory" (Gebrüder Dassler Schuhfabrik).[10] The electricity supply in Herzogenaurach was unreliable, so the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment.[11]

Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber.[12] In 1936, Dassler persuaded U.S. sprinterJesse Owens to use his hand made spikes at the 1936 Summer Olympics. Following Owens' four gold medals, the name and reputation of Dassler shoes became known to the world's sportsmen and their trainers. Business was successful and the Dasslers were selling 200,000 pairs of shoes every year before World War II.[13]

Both Dassler brothers joined the NSDAP in May 1933 and became also members of the National Socialist Motor Corps.[14] Furthermore, Adolf took the rank of Sportwart in the Hitler Youth from 1935 until the end of the war.[15] During the war, the company was running the last sport shoe factory in the country and predominantly supplied the Wehrmacht with shoes. In 1943 the shoe production was forced to cease operations and the company's facilities and workforce was used to manufacture anti-tank weapons. From 1942 to 1945 at least nine forced labourers were working at both sites of the company.[16]

The Dassler factory, used for production of anti-tank weapons during the Second World War, was nearly destroyed in 1945 by US forces, but was spared when Adolf Dassler's wife convinced the GIs that the company and its employees were only interested in manufacturing sports shoes. American occupying forces subsequently became major buyers of the Dassler brothers' shoes.[17]

Split and rivalry with Puma

The brothers split up in 1947 after relations between them had broken down,[18] with Rudolf forming a new firm that he called Ruda – from Rudolf Dassler, later rebranded Puma, and Adolf forming a company formally registered as Adidas AG from Adi Dassler on 18 August 1949. An urban myth has promulgated the backronymAll Day I Dream About Sports.[1]

Puma SE and Adidas entered into a fierce and bitter business rivalry after the split. Indeed, the town of Herzogenaurach was divided on the issue, leading to the nickname "the town of bent necks" — people looked down to see which shoes strangers wore.[19] Even the town's two football clubs were divided: ASV Herzogenaurach club was supported by Adidas, while 1 FC Herzogenaurach endorsed Rudolf's footwear.[11] When handymen were called to Rudolf's home, they would deliberately wear Adidas shoes. Rudolf would tell them to go to the basement and pick out a pair of free Pumas.[11] The two brothers never reconciled and although they are now buried in the same cemetery, they are spaced as far apart as possible.[20]

In 1948, the first football match after World War II, several members of the West German national football team wore Puma boots, including the scorer of West Germany's first post-war goal, Herbert Burdenski. Four years later, at the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Puma's first Olympic gold in Helsinki, Finland.[citation needed]

At the 1960 Summer Olympics, Puma paid German sprinter Armin Hary to wear Pumas in the 100 meter sprint final. Hary had worn Adidas before and asked Adolf for payment, but Adidas rejected this request. The German won gold in Pumas, but then laced up Adidas for the medals ceremony, to the shock of the two Dassler brothers. Hary hoped to cash in from both, but Adi was so enraged he banned the Olympic champion.[13]

Corporate image

See also: three stripes

(left): The original trefoil Adidas logo until 1997. It is now used on the Adidas Originals heritage line. (right): The current logo. It was designed in 1990 for the Equipment line, then adopted as the corporate logo.

In 1952, following the 1952 Summer Olympics, Adidas acquired its signature 3-stripe logo from the Finnish athletic footwear brand Karhu Sports, for two bottles of whiskey and the equivalent of 1600 euros.[8][21]

The Trefoil logo was designed in 1971 and launched in 1972,[22] just in time for the 1972 Summer Olympics held in Munich.[23] This logo lasted until 1997, when the company introduced the "three bars" logo (that had been designed by then Creative Director Peter Moore), initially used on the Equipment range of products.[22]

Tapie affair

Bernard Tapie, a former French businessman who once owned Adidas but has since relinquished his control over the company due to debt

After a period of trouble following the death of Adolf Dassler's son Horst Dassler in 1987, the company was bought in 1990 by French industrialist Bernard Tapie, for ₣1.6 billion (now €243.9 million), which Tapie borrowed.[24] Tapie was at the time a famous specialist of rescuing bankrupt companies, an expertise on which he built his fortune.

Tapie decided to move production offshore to Asia. He also hired Madonna for promotion.[25][citation needed] He sent, from Christchurch, New Zealand, a shoe sales representative to Germany and met Adolf Dassler's descendants (Amelia Randall Dassler and Bella Beck Dassler) and was sent back with a few items to promote the company there.

In 1992, unable to pay the loan interest, Tapie mandated the Crédit Lyonnais bank to sell Adidas,[26] and the bank subsequently converted the outstanding debt owed into equity of the enterprise, which was unusual as per the prevalent French banking practice. The state-owned bank had tried to get Tapie out of dire financial straits as a personal favour to Tapie, it is reported, because Tapie was Minister of Urban Affairs (ministre de la Ville) in the French government at the time.

Robert Louis-Dreyfus, a friend of Bernard Tapie, became the new CEO of the company in 1994. He was also the president of Olympique de Marseille, a team Tapie had owned until 1993.[27] Tapie filed for personal bankruptcy in 1994.[26] He was the object of several lawsuits, notably related to match fixing at the football club. During 1997, he served 6 months of an 18-month prison sentence in La Santé prison in Paris. In February 2000, Crédit Lyonnais sold Adidas to Louis-Dreyfus for a much higher amount of money than Tapie owed, 4.485 billion (€683.514 million) francs rather than 2.85 billion (€434.479 million). They also purposely bankrupted Tapie's company that owned Adidas, because only the company had the right to sue them.

Post-Tapie era

In 1994, combined with FIFA Youth Group, SOS Children's Villages became the main beneficiary.

In 1997, Adidas AG acquired the Salomon Group who specialized in ski wear, and its official corporate name was changed to Adidas-Salomon AG. With this acquisition Adidas also acquired the Taylormade Golf company and Maxfli, which allowed them to compete with Nike Golf.

In 1998, Adidas sued the NCAA over their rules limiting the size and number of commercial logos on team uniforms and team clothing. Adidas withdrew the suit, and the two groups established guidelines as to what three-stripe designs would be considered uses of the Adidas trademark.

As CEO of Adidas, Louis-Dreyfus quadrupled revenue to 5.84 billion euros ($7.5 billion) from 1993 through 2000.[28] In 2000, he announced he would resign the following year, due to illness.

In 2003, Adidas filed a lawsuit in a British court challenging Fitness World Trading's use of a two-stripe motif similar to Adidas's three stripes. The court ruled that despite the simplicity of the mark, Fitness World 's use was infringing because the public could establish a link between that use and Adidas's mark.[29]

In September 2004, top English fashion designer Stella McCartney launched a joint-venture line with Adidas, establishing a long-term partnership with the corporation. This line is a sports performance collection for women called "Adidas by Stella McCartney",[30] and it has been critically acclaimed.[31]

Also, on 3 May 2005, Adidas told the public that they sold their partner company Salomon Group for €485m to Amer Sports of Finland. In August 2005, Adidas declared its intention to buy Reebok for $3.8 billion (US$). This takeover was completed with partnership in January 2006[1] and meant that the company had business sales closer to those of Nike in North America. The acquisition of Reebok also allowed Adidas to compete with Nike worldwide as the number two athletic shoemaker in the world.[32]

Adidas has global corporate headquarters in Germany, and many other business locations around the world such as Portland OR, Hong Kong, Toronto, Taiwan, England, Japan, Australia, and Spain.

Adidas has long been a popular manufacturer of astro turf football shoes – shown here a recent pair that has been a popular choice

In 2005, Adidas introduced the Adidas 1, the first ever production shoe to use a microprocessor. Dubbed by the company "The World's First Intelligent Shoe", it features a microprocessor capable of performing 5 million calculations per second that automatically adjusts the shoe's level of cushioning to suit its environment. The shoe requires a small, user-replaceable battery that lasts for approximately 100 hours of running. On 25 November 2005, Adidas released a new version of the Adidas 1 with an increased range of cushioning, allowing the shoe to become softer or firmer, and a new motor with 153 percent more torque.[33]

On 11 April 2006, Adidas announced an 11-year deal to become the official NBA clothing provider. The company has been making NBA, NBDL, and WNBA jerseys and products as well as team-coloured versions of the "Superstar" basketball shoe. This deal (worth over $400 million) took over the previous Reebok deal that had been put in place in 2001 for 10 years.

In November 2011, Adidas announced that it would acquire outdoor action sport performance brand Five Ten through a share purchase agreement. The total purchase price was US$25 million in cash at closing.[34]

By the end of 2012, Adidas was reporting their highest revenues ever and Chief Executive Herbert Hainer expressed optimism for the year ahead.[35]

In January 2015, Adidas launched the footwear industry's first reservation mobile app. The Adidas Confirmed app allows consumers to get access to and reserve the brand's limited edition sneakers by using geo targeting technology[36]

On 24 March 2015, Adidas and McDonald's unveiled the 2015 McDonald's All-American uniforms. For the third year in a row, players will be wearing short-sleeved jerseys, made with the same lightweight and breathable material as the ones used in the NBA.[37]

In August 2015, Adidas acquired fitness technology firm Runtastic for approximately $240 million.[38]

In May 2017 Adidas sold TaylorMade golf company (including Ashworth) to KPS Capital Partners for $425 million.[39]



Adidas sells a range of clothing items, varying from men's and women's t-shirts, jackets, hoodies, pants and leggings.[40]

The first Adidas item of apparel was the Franz Beckenbauer tracksuit created in 1967.[1] Adidas AG is the largest manufacturer of sports bras in Europe, and the second largest manufacturer in the world.[41]


One of the main focuses of Adidas has always been football kits, and the associated equipment. Adidas remains a major company in the global supply of team kits for international association football teams and clubs.

Adidas makes referee kits that are used in international competition and by many countries and leagues in the world. The company has been an innovator in the area of footwear for the sport, with notable examples including the 1979 release of the Copa Mundial moulded boot used for matches on firm dry pitches. It holds the accolade of the best selling boot of all time. The soft-ground equivalent was named World Cup and it too remains on the market.

Since 1970, FIFA, the world governing body of football, has commissioned specially designedfootballs for use in its own World Cup tournaments. The Adidas Telstar was the first ball commissioned for the World Cup in 1970. The balls supplied for the 2006 World Cup, the "Teamgeist", were particularly noteworthy for their ability to travel further than previous types when struck, leading to longer range goals. Goalkeepers were generally believed to be less comfortable with the design of the ball, claiming it was prone to move significantly and unpredictably in flight.[42]

Adidas introduced the Jabulani for the 2010 World Cup. The ball was designed and developed by Loughborough University in conjunction with Bayern Munich. The Adidas Brazuca for the 2014 World Cup was the first World Cup ball named by the fans.[43]

Adidas is one of the official sponsors of the UEFA Champions League, and the Adidas Finale is the competition's official match ball.[44] Along with the aforementioned Adidas Predator boot, Adidas manufactures the adiPure range of football boots. Adidas named an official match ball of the UEFA Euro 2016 tournament the Adidas Beau Jeu which translates to "The Beautiful Game" in English.[45] Adidas provides clothing and equipment for all teams in Major League Soccer.


Adidas has also provided baseball equipment and sponsors numerous players of Major League Baseball and Nippon Professional Baseball in Japan.

Adidas Baseball hardgoods are licensed to Dick's Sporting Goods.[46]

From 1997 to 2008, Adidas sponsored New York Yankees.[47]


Adidas' Superstar and Pro Model shoes, affectionately known as "shelltoes" for their stylized hard rubber toe box, were fueled by, among others, coaches such as UCLA's John Wooden.[48] Adidas drew about even with Converse in basketball by the mid 1970s before both started to fall behind then-upstart Nike in the early 1980s.[49] Subsequently, Adidas Superstar became very popular in the 1980s hip hop streetwear scene alongside Adidas's stripe-sided polyester suits.[citation needed]

From 2006 to 2017, Adidas was the uniform supplier of all the 30 teams in the National Basketball Association, replacing the Reebok brand after Adidas' acquisition of Reebok. Adidas was replaced by Nike as the official uniform supplier of the league after the 2016–17 season.[50]


Indian cricketer Sachin Tendulkar, batting with his personalized Adidas cricket bat

Adidas began manufacturing cricket footwear in the mid 1970s, with their initial target market being Australia. Their shoes were a radical departure from traditional leather cricket boots which had remained basically unchanged for decades, being lighter and more flexible but also offering less toe protection, so that it became not uncommon to see batsmen who had been struck by the ball on the foot hopping around in pain. Having continued to manufacture cricket footwear for many years, in 2006 the company finally entered the field of bat manufacture in 2008 and currently their bat range includes the Pellara, Incurza, Libro and M-Blaster models.

In the 1990s, Adidas signed the superstar Indian batsman Sachin Tendulkar and made shoes for him.[51] From 2008 until his retirement, Adidas had sponsored the cricket bat used by Tendulkar. It created a new bat, 'Adidas MasterBlaster Elite', personalized for him.

In 2008, Adidas made a concerted move into English cricket market by sponsoring English batting star Kevin Pietersen after the cancellation of his lifetime deal with Woodworm, when they ran into financial difficulties.[52] The following year they signed up fellow England player Ian Bell, Pakistan opening batsman Salman Butt and Indian Player Ravindra Jadeja.

In the Indian Premier League (IPL), Adidas sponsored the team Mumbai Indians from 2008 to 2014 and Delhi Daredevils from 2008 to 2013.[53] They were the official sponsors of Pune Warriors India in 2011 and 2012, however the team was banned from IPL due to payment issues. In 2015 Season, Adidas sponsored Royal Challengers Bangalore.


Adidas Golf manufactures golf clothing, footwear, and accessories. Men's and women's equipment includes footwear, shirts, shorts, pants, outerwear (wind suits), base layer and eyewear.[54]


From 2000 to 2012, Adidas has provided men's and women's gymnastics wear for Team USA, through USA Gymnastics. USA Gymnastics and Adidas sponsorship concluded at the end of 2012. In 2006, Adidas gymnastics leotards for women and Adidas men's competition shirts, gymnastics pants and gymnastics shorts have been available in the United States, with seasonal leotards offered for Spring, Summer, Fall and Holidays. Adidas previous collaborated with GK Elite, since Spring 2013, Adidas gymnastics products have been available worldwide through Elegant Sports. USA Olympic team members McKayla Maroney, Jordyn Wieber, Jake Dalton and Danell Leyva are all sponsored by Adidas gymnastics.

Ice hockey

Adidas has been providing uniforms for the National Hockey League since the 2017-18 season, replacing Reebok.[55]


In 2007, Adidas announced its entering to the lacrosse equipment, also sponsoring the Adidas National Lacrosse Classic in July 2008 for the top 600 high school underclassmen players in the United States.[56] The company made their self into their own brand such as "Adidas Lacrosse", getting several scholarships, Bucknell (men and women), Bryant (men), Delaware (men and women), New Jersey Institute of Technology (men), and D3 powerhouse Lynchburg (men and women in fall of 2016 with soft good only)". Materials that adidas provided were jerseys, shorts, shoes, shafts, heads, gloves, and protective pieces.[57]

Products manufactured for the sport are sticks, gloves, protective gear and boots.[58]


Adidas currently manufactures several running and lifestyle shoes, including the Energy-boost, and the spring-blade trainers.[needs update]I The brand has built a strong runners' network within big European capitals, such as Paris' "Boost Energy League". In 2016 the 3rd season launched. In Paris, the Boost Energy League gathers 11 teams representing different districts of Paris.[59]

Adidas launched two new color ways of the NMD R1 and one new color way of the NMD XR1 in September 2016.[60] adidas EQT is a style of sneakers from adidas. It originated in the early 90s and relaunched in 2017. The latest adidas EQT line released in a "Turo Red" Pack on 26 January 2017, and included models such as the adidas EQT Support 93/17, EQT Support ADV, and EQT Support Ultra. adidas.com is one of the few online retailers.

Adidas running shoe demo in Boston

In November 2016, Adidas teased a sneaker made from ocean plastic. The shoe is created from a fabric called "Biosteel". The shoe is called the "Adidas Futurecraft Biofabric." The material used is 15% lighter than conventional silk fibers, and is 100% biodegradable. The shoe only begin to dissolve when it is put in contact with a high concentration of the digestion enzyme proteinase, which occurs naturally. Once this happens, the shoes can decompose within 36 hours. The shoe was never released.[61]


Adidas Skateboarding produces shoes made specifically for skateboarding, including the redesign of previous models for skateboarding. The brand also releases signature models designed by team riders.[62]


Adidas has been involved with tennis equipment since the mid 1960s and has historically sponsored many top tennis players, beginning with two of the most dominant male tennis players at the start of the professional era in the late 1960s, Stan Smith and Ilie Nastase. During the 1980s and 1990s, not only were they exclusive apparel and footwear sponsors of world number one men's tennis players Ivan Lendl and Stefan Edberg and ladies' world number one Steffi Graf but each player had their own, exclusive graphic styles designed for their use during play, which were in turn marketed to the general public. Ivan Lendl even spent the vast majority of his dominant career playing with several different models of Adidas tennis racquets, primarily using the legendary Adidas GTX-Pro and then later the Adidas GTX Pro-T. The company recently introduced a new line of tennis racquets. While the Feather is made for the "regular player", and the Response for the "club player", Adidas targets the "tournament player" with the 12.2 oz Barricade tour model.[63]


Adidas entered Kabaddi which is still a non-Olympic sport but highly popular in the Indian subcontinent and Asian countries. In 2014, with the launch of Pro Kabaddi League a city based franchise league in India, kabaddi took the region with storm. In 2015, they tied up with Mumbai-based franchise U Mumba.[64]

"The association of kabaddi with adidas is a clear exemplification of the growth of the sport over the last two years," shared U Sports CEO, Supratik Sen.


Adidas "Fresh Impact" - Limited Edition bottle

Adidas also designs and makes slide-style sandals, mobile accessories,[65] watches, eyewear, bags, baseball caps, and socks. As well, Adidas has a branded range of male and female deodorants, perfumes, aftershave and lotions.

Adidas announced they would be launching a new $199 Fit Smart wristband in mid-August 2014. The wristband will pair with Adidas's miCoach app, which acts as a personal trainer.[66]


Adilette was the first ever pair of sandals made by Adidas, originally developed in 1963.[1] Adidas claims that a group of athletes approached Adi Dassler requesting a shoe be made for the locker room. To this day, the resulting sandals are a best-seller.[67] Since the original navy blue and white Adilette sandals were created nearly fifty years ago, more varieties have been created in different colours (black, red, green, grey, orange, brown, yellow, pink, golden, silver). Most recently, Adidas has introduced a colour scheme that goes along with its Predator and adizero line; the scheme is dubbed warning (orange) and purple. Usually, the three stripes appear in the contrasting colour on the strap of the classic models. The most common adilette livery is in navy blue or black, mixed with white colours. Also the Woodilette and Trefoil models follow a similar design but without stripes on the strap.[citation needed]

The model provides a contoured orthopedic rubber sole with synthetic upper, and was designed as an après-sport slide, but the adilette were quickly adopted outside of the sporting world.[citation needed]


The Santiossage is a slide-style sandal. The sandal has the trademarked three stripes on a velcro strap toward the front of the shoe. Santiossage comes in black, navy, or red. On the side of the shoe, toward the heel on either side, the manufacturer's name appears, as well as on a round emblem in the actual heel of the foot-bed. Notably, there are tiny clear massage nubs throughout the foot-bed for the purpose of massaging after-sport footaches, although the sandals are worn casually among non-athletes. Seen through these clear nubs are Adidas' three stripes.[citation needed]


Adissage is also a slide sandal. Available in black, navy, light blue, black with pink, and other assorted colors, the sandal has the trademarked three stripes on a velcro strap toward the front of the shoe. On the side of the shoe, toward the heel on either side, the manufacturers name appears, as well as on a round emblem in the actual heel of the footbed. Like the Santiossage, there are tiny black massage nubs throughout the foot-bed for the purpose of massaging foot aches after sport, although popular as a casual sandal amongst non-athletes as well.[citation needed]


During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on the brand's earlier designs which remained a popular life-style icon; and Style Essentials, which dealt with the fashion market; the main group within this being Y-3 (which is a collaboration between Adidas and renowned Japanese fashion designer Yohji Yamamoto - the Y representing Yamamoto and the 3 representing the three stripes of Adidas).

Launched in 2004, "Impossible is Nothing" is one of the company's most memorable campaigns.[1] The campaign was developed by 180/TBWA based in Amsterdam, but significant work was also done by TBWA\Chiat\Day in San Francisco.[68] A few years later, Adidas launched a basketball specific campaign -- "Believe in 5ive"—for the 2006-2007 NBA season.[69]

In 2011, "Adidas is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture. There appears to be connection with the phrase "all-in" meaning "exhausted" in some English speaking nations.

In 2015, Adidas launched "Creating the New" as its new strategic business plan until 2020.[70] This plan has three strategic choices: speed, cities and open source.[70]

Marketing In India

India has been a very speculative market for Adidas.[why?] Despite this Dave Thomas, managing director of Adidas in India is ambitious of the country's potential.[71] The company hopes to double its revenue from Rs. 805 crores by 2020.[71] In 2015, the company had signed Ranveer Singh a prominent Bollywood actor as a brand ambassador to the company's products.[72]Ranveer then was a budding actor. The company later decided to use the people's almost religious adoration for the game cricket to promote their brand. It soon launched a new cricket campaign in the country.[73] The campaign was called FeelLoveUseHate with prominent Indian cricketer Virat Kohli.[74] However, in 2017, Virat Kohli was removed as the brand ambassador of the company.[75] The cricketer later signed a major deal with Puma India.[76] The company also sells its products online through e-commerce websites such as Myntra, Snapdeal, Jabong and Amazon. Adidas also has a website dedicated to the Indian audience that markets and sells products to its consumers in India.[77]

Game advertisement

The brand is featured in several games, including Commodore Amiga: Daley Thompson's Olympic Challenge, Sony PlayStation: Adidas power soccer and Commodore 64, ZX spectrum, Amstrad CPC: Adidas Championship Football.


Adidas has done several collaborations with well known designers, including Jeremy Scott, Alexander Wang, and Raf Simons. They have also reached out to several celebrities, such as Beyoncé, Kanye West, Pharrell Williams, and Stan Smith to create some of the company's most notable and coveted pieces.[78]

Main article: List of Adidas sponsorships

Adidas has numerous major kit deals with football clubs worldwide, including their main sponsor Bayern Munich[79] and other clubs listed in the hatnote above. Moreover, their sponsored national teams include Germany, Spain, Mexico, Argentina, Sweden, Japan and Russia.

Adidas has sponsored numerous players, including Lionel Messi, Zinedine Zidane, Kaká, David Beckham, Steven Gerrard, Gareth Bale, Thomas Müller, Xavi, Mesut Özil, James Rodríguez, Iker Casillas, Arjen Robben, Paul Pogba, Dele Alli, Luis Suárez, Ivan Rakitić, Diego Costa, Mohamed Salah, Roberto Firmino, Paulo Dybala, Mats Hummels and Manuel Neuer.[80][81][82][83]

Adidas is one of the official sponsors of the UEFA Champions League, and the Adidas Finale is the competition's official match ball.[44] Along with the Adidas Predator boot, Adidas manufactures the adiPure range of football boots. Adidas provides clothing and equipment for all teams in Major League Soccer (MLS).

In July 2014, Adidas and Manchester United agreed to a ten-year kit deal, beginning with the 2015–16 Premier League season. This kit deal has a guaranteed minimum value of £750 million (US$1.29 billion), making it the most valuable kit deal in sports history, and replaced rival Nike as the club's global equipment partner.[84]

Andy Murrayendorsed Adidas from the start of the 2010 season until the end of the 2014 seasonreceiving US$4.9 million per year.

In November 2009, World Number 4 tennis player Andy Murray was confirmed as Adidas' highest-paid star with a five-year contract reportedly worth US$24.5 million.[85] In Cincinnati, at the ATP Tennis Tournament in Mason, they have also sponsored the ball-boy and ball-girl uniforms. Adidas is also partners with Malibu Tennis Camp, Green Fitness GmbH and with Schöler & Micke Sportartikel Vertriebs GmbH.[86]

Adidas has sponsored numerous basketball players past and present like Kareem Abdul-Jabbar and Tracy McGrady, as well as Chauncey Billups, Derrick Rose, Brandon Knight, Eric Gordon, Josh Smith, Damian Lillard, Andrew Wiggins, Tim Duncan, Jeremy Lin, Iman Shumpert, John Wall and Nick Young. Adidas endorsed Kobe Bryant with the Adidas Equipment KB8 as his first signature shoe until July 2002.[87] The company also endorsed Kevin Garnett until he opted out of his contract in 2010.[88]Gilbert Arenas was an Adidas endorser until 2010.[89] In August 2015, James Harden left Nike for Adidas by signing a 13-year contract reportedly worth US$200 million.[90]

In rugby union, Adidas is the current kit supplier to the All Blacks, the France national team, the Italian national rugby team and the South African Stormers and Western Province rugby union teams among others. Adidas is also the New Zealand Rugby Union clothing sponsor and supplies clothing to all Super Rugby franchises, a selection of domestic teams and national referees. Adidas are also the official match ball supplier to the Heineken Cup. Adidas was the British and Irish Lions kit supplier from 1997 to 2013. They are the jersey manufacturers of the Gold Coast Titans Rugby League club in the Australasian National Rugby League. Dual rugby and league international and former boxer Sonny Bill Williams is a global ambassador for Adidas.

Adidas has provided field hockey equipment and sponsors numerous players of Germany, England, Netherlands, Australia, Spain and Belgium. The company has been the kit provider of Argentine women's and men's teams for over 15 years.[91] The company also sponsored clubs Reading,[92]Beeston[93] and East Grinstead.[94]

In ice hockey, Adidas signed an agreement with National Hockey League (NHL) to be the official outfitter of uniforms and licensed apparel, starting in the 2017–18 season. Adidas will replace its own subsidiary Reebok as official provider.[95]

Adidas' cricket sponsorships include cricketers Lasith Malinga, Kieron Pollard, Dwayne Bravo and K. L. Rahul. Adidas sponsorships Ivan Zaytsev volleyball player. Earvin N'Gapeth volleyball player it advertises as a model and brand ambassador for Adidas.[96][97]


In 2016, it had filed lawsuits against Skechers, one for making a duplicate Stan Smith design, and another for Adidas replicas such as "Springblade".[98]

Corporate information

Current executive board

  • CEO: Kasper Rørsted
  • Chief Financial Officer: Harm Ohlmeyer
  • Global Brands: Eric Liedtke
  • Global Operations: Gil Steyeart
  • Global Sales: Roland Auschel

Former management

Financial information

Year 2006 2007 2008 2009 2010 2013 2014 2015 2016 2017 2018 2019
Sales10,084 10,299 10,799 10,381 11,990 14,492 15,534 16,915 19,291 21,218 21,915 23,640
EBITDA1,078 1,165 1,280 780 1,159 1,202 883 1,039 1,491 2,070 2,368 2,660
Net income483 551 642 245 567 787 490 634 1,017 1,097 1,702 1,976
Net debt2,231 1,766 2,189 917 221


Adidas's business practises/ethics and commitment to worker welfare have been scrutinised and often criticised.[101][102]

2011 All Blacks replica rugby jersey pricing controversy

The All Blacks jersey caused controversy

Unhappy with the local price of the Adidas replica All Blacks jersey, New Zealand-based All Blacks fans have asked for price cuts and begun purchasing the jersey from overseas vendors after it was revealed that the local price of NZ$220 was more than twice the price offered on some websites.[103]

Adidas has responded by enforcing cross-border agreements to stop overseas retailers from selling to New Zealand residents. It has been labelled a public relations disaster by leading New Zealand PR firms and Consumer advocate groups. The largest New Zealand sportswear retailer Rebel Sport has stated it is angry and is considering selling the All Blacks Jerseys to the general public below cost.

2012 "shackle" sneakers

On 14 June 2012, Adidas posted on their Facebook page a picture of a pair of Jeremy Scott-designed shoes containing shackles. The picture was of a planned shoe line that Adidas intended to release in July. The photo quickly caused controversy including that of Jesse Jackson who was quoted as saying "The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive".[104] Jackson threatened a boycott, and NBA commissioner David Stern was at one point reportedly contacted in hopes that he would intervene.[104] Shortly after the outcry, the company cancelled the product.[104]

Sweatshops and labour rights violations

Adidas has been criticized for operating sweatshops, particularly in Indonesia. Between 2006 and 2007, Adidas rejected many of its suppliers that supported unions in favour of subcontractors with worse labour rights records.[105] By subcontracting work to different suppliers, it is more difficult for Adidas to ensure company labour standards are enforced. Adidas' policy includes the freedom for workers to take part in collective bargaining and a non-retaliation policy towards workers who express concerns.[when?][106] In practice, however, many of Adidas' suppliers have not upheld these standards. At the Panarub factory in Java, 33 workers were fired after striking for better pay in 2005.[107] PT Kizone is another Indonesian factory where Adidas has been criticized over treatment of workers. They produced products for Adidas as well as Nike and the Dallas Cowboys until they closed in January 2011. 2,686 workers who were laid off are owed $3 million in severance pay and benefits. Nike has contributed $1.5 million but Adidas has not acted. A campaign has been initiated by United Students Against Sweatshops calling for universities to cut contracts with Adidas.[108] On 16 July 2012, War on Want organised activists in London to replace Adidas price tags in sports stores with 34p ones,[109] a reference to the low hourly wage rate paid to the Indonesian workers who make Adidas goods.[110] The campaign group Labour Behind the Label claimed that the basic pay of Indonesian Adidas workers was only £10 a week. William Anderson, head of social and environmental affairs for the Asia Pacific region, posted an entry on the company blog in which he claimed that total wages including bonuses and overtime were often double the hourly wage, and drew attention to purchasing power parity.[111]

In April 2014, one of the biggest strikes on mainland China took place at the Yue Yuen Industrial Holdings Dongguan shoe factory, producing amongst others for Adidas.[112]

Soviet themed items, and advertising

In 2018, Adidas promoted a line of Soviet themed items. After a social media outcry, they were taken off the market.[113]

NCAA corruption scandal

Adidas executive James Gatto has been indicted in the 2017 NCAA Division I men's basketball corruption scandal.[114][115][116]

Racial diversity controversy

In June 2020, the head of global human resources at Adidas voluntarily stepped down after black employees raised concerns about her failure to address racism and discrimination in the workplace.[117] The former HR chief had also made a comment about racism being "noise," in addition to not adequately addressing workforce diversity.[118] Upon her resignation, she made a statement saying that she supports the company's continued progress towards racial justice and offered an apology.[119][120][121]

See also


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  8. ^ abSimon Chadwick, Dave Arthur (2007). International cases in the business of sport. Butterworth-Heinemann. p. 438. ISBN .
  9. ^Chadwick, Simon; Arthur, Dave (2007). International cases in the business of sport. Butterworth-Heinemann. p. 438. ISBN .
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  16. ^Karlsch, Rainer et al. (2018). Unternehmen Sport: Die Geschichte von adidas. Siedler Verlag. p.65. ISBN 9783641237035. https://books.google.de/books?id=doRjDwAAQBAJ&lpg=PP1&dq=Unternehmen%20Sport&pg=PT109#v=snippet&q=Zwangsarbeiter&f=false
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  96. ^
Sours: https://en.wikipedia.org/wiki/Adidas

2008 Adidas Pro Model Basketball Shoes Men Size Us 20 Red White Nice

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Adidas Basketball – All Star 2008 – Releases

Everyone knows that when the NBA All Star break comes around every February there are tons and tons of new releases, PE’s, and limited shoes to look out for. Although Nike has dominated many of the past All Star games, at least in terms of the number of players wearing their shoes, they cannot compete with Adidas when it comes to actually branding various NBA logos on their shoes. This is due to the fact that Adidas owns the rights to manufacturing and distributing NBA apparel and merchandise, although rumors are swirling that it could go back to a team by team basis in the next few years. None the less without further adieu, we present to you this year’s Adidas Basketball All Star 2008 collection. The collection includes the TS Pro Model, LightSwitch Low, TS Pro Model Low, and Originals Pro Model.  via China Size // Kenlu

More photos after the jump…

Sours: https://sneakernews.com/2008/01/22/adidas-basketball-all-star-2008-releases/
Adidas shoes

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Adidas shoes 2008

Adidas Stan Smith

Adidas Stan Smith is a tennis shoe made by Adidas, and first launched in 1965. Originally named "Adidas Robert Haillet" after the brand endorsed French prominent player Robert Haillet, in 1978 the sneakers were renamed after Stan Smith, an American tennis player who was active between the end of the 1960s and the beginning of the 1980s.

The shoe, usually made with a white leather upper and laces, has a simple design. Unlike most Adidas shoes, it does not have the external three stripes. Instead there are three rows of perforations (or punched ventilation holes) on both sides of each shoe's leather upper.[3][4] There is sometimes a sketched picture of Stan Smith on the tongue of the shoe. In some sense, the Adidas branding is minimal on the shoe.[5] The design and form of the shoe has basically stayed the same since it was introduced, but several new versions and colorways have appeared during the years.[3][4]



A pair of AdidasStan Smith made in France

In 1963,[1] the first Adidas tennis shoe was produced,[4] which was the first ever leather tennis shoe and marked the beginning of a long line of classic Adidas shoes.[6][7][8][9][10] The upper part of the shoe is made of white leather, whereas the pimpled outer sole is made of rubber. The inner sole is made of synthetic material. It was Horst Dassler, the son of Adolf "Adi" Dassler – the founder of Adidas, who had the idea of the first leather tennis shoe.[11][12] In 1965, this tennis shoe model was named the adidas Robert Haillet after the French tennis professional Robert Haillet.[6][8][13] When Haillet retired from tennis, Adidas and Horst Dassler decided to find another tennis player that could endorse the tennis shoe model. Donald Dell, an American tennis manager, suggested Stan Smith, who took the offer in order to obtain royalties for the use of his name. For Adidas, the shoe became a market opener in the United States.[11] In 1967, a green foam padding was added at the back of the shoe for Achilles tendon protection.[6][7][8]

Stan Smith[edit]

In 1973, Stan Smith signed a contract with Adidas.[6][8] According to Sneaker Report, this contract is on 13th place of the 50 most influential sneaker sponsorships in sports history.[14] For some reason, Adidas could not decide at first if the model should still be called Robert Haillet or if it should be renamed to Stan Smith, so for several years (1973–1978) the shoe was produced with a tongue that had Stan Smith's portrait and the word Haillet written above it.[7][8][13] In 1978, the word "Haillet" was removed from the tongue, and the shoe was endorsed by Stan Smith and officially renamed the Adidas Stan Smith.[6][7][8][13][2]

1980s to 2000s[edit]

Adidas Stan Smith of the 1980s

By 1988, about 22 million pairs of adidas Stan Smith shoes had been sold, and the shoe was listed in Guinness World Records.[7] By 1994, the number of pairs sold had increased to 23.7 million.[6]

At the turn of the 21st century, Adidas re-issued a new version of the shoe – Adidas Stan Smith II. In 2008, a replica of the original Adidas Stan Smith was released in the Adidas Originals line and was named Adidas Stan Smith 80s. In total, the Adidas Stan Smith has sold over 30 million pairs worldwide since 1971.[3][15] There is even a source that claims that Adidas has sold 40 million pairs of the Adidas Stan Smith by 2005.[11]

During a November 17, 2009 interview that aired on The Tony Kornheiser Show, former tennis pro and sports agent Donald Dell said the original Stan Smith green-tab shoe has been in production since 1972, and generated more than US$65 million in revenue in 2008.[16] Dell added during the same interview that the shoe is now available in eight versions, and the model is the biggest-selling tennis shoe ever.


Complex Sneakers placed the Stan Smith at number 4 in its list of the 50 greatest tennis sneakers of all time, with the Robert Haillet model in 36th place.[17][13]ShortList Magazine listed it among the 10 greatest sneakers made.[18] Neal Heard, author of the sneaker cultural history Trainers, placed it 6th in his list of the top 10 sneakers of all time.[3]

Despite its enormous success, Adidas briefly stopped production of the shoe in 2011.[19][20] It was put back into production in 2014.[21][22]

Summary of the development of the Adidas Stan Smith[edit]

The tongue logo for the Adidas Stan Smith with Smith's portrait (without his mustache) and his signature, created and introduced in the early 1980s

Summary of the development of the Adidas Stan Smith:[8]

  • 1963–1964: Not marked as Haillet, no green foam padding, no logo on the tongue
  • 1965–1966: Marked as Haillet, no green foam padding, no logo on the tongue
  • 1967–1973: Marked as Haillet, green foam padding, no logo on the tongue
  • 1974–1977:
  1. Marked as Haillet, green foam padding, Adidas trefoil logo on the tongue
  2. Marked as Haillet, green foam padding, Stan Smith's portrait and signature on the tongue
  3. Marked as Haillet, shape and material of the green foam padding changed and the Adidas trefoil logo and the text Stan Smith, Stan Smith's portrait and signature on the tongue
  • 1978–early 1980s: Marked as Stan Smith, green foam padding with the Adidas trefoil logo and the text Stan Smith, Stan Smith's portrait and signature on the tongue
  • Early 1980s–present: Marked as Stan Smith, green foam padding with the Adidas trefoil logo and the text Stan Smith, a new logo with Stan Smith's portrait (without one of his trademarks – his moustache[12]) and signature on the tongue. 1980s versions had long cylinders (about 10mm) in the sole: worning, it became thinner, warping here and there; newer versions have shorter cylinders (about 2mm), then worning sole become flat and breaks.


There are several different versions of the Adidas Stan Smith.[3][4] Most commonly, they are white with grass-green heel. but there are also other colorings. Since the mid-1990s, some versions come with velcro straps instead of laces.[3][4]

Most common versions[edit]

The most common versions of the Adidas Stan Smith are:

Details of the design of Adidas Stan Smith: (i) the three rows of perforations (upper-left picture), (ii) the tongue (upper-middle picture), (iii) the inner sole (upper-right picture), and (iv) the outer sole (lower picture)

The two different green foam paddings of the Adidas Stan Smith (left picture) and the Adidas Stan Smith II (right picture), respectively

  • Adidas Stan Smith:[3][23] This is the classic version of the Adidas Stan Smith. This version has a thin tongue with Stan Smith's sketched portrait and his signature, the back of the shoes has a (normally grass-green) part with the Adidas trefoil logo and the text Stan Smith under the logo, and the inner sole has a printed pattern consisting of the text Adidas and the trefoil logo. In addition, the inner of the shoes is unlined. Note that the original model version numbers of the Adidas Stan Smith were FAF1028 (or just AF1028) for grass-green and AF1365 for blue, where the digit 1 indicated that it was made in France. Later numbers were 032853 and 034685.
    M20324 (white/green), M20325 (white/blue), M20326 (white/red): skin upper and lining; OrthoLite® insole.
  • Adidas Stan Smith II:[4] This version has a thick tongue without Stan Smith's portrait and signature. Instead there is a part of fabric with the text Adidas Stan Smith. At the back of the shoes there is only the Adidas trefoil logo. The inner sole is white with a single print of the word Adidas and the Adidas trefoil logo. The inner of this version is lined. Some of the model version numbers were G17079, G17076, G17077, G10778, G10780, and G10781.
  • Adidas Stan Smith 80s:[24][25] This version is a replica of the version Adidas Stan Smith. However, it has an oldschool or retro touch. Compared with the original version, this version (912305) has a yellowed outer sole, yellowish laces, the leather upper of the shoes is not pure white (known as neowhite), and the color of the heel parts is called fairway green. Note that this version also exists in at least two other colorings: white/navy-blue (G01976) and nubuck black with white outer soles (G01965).[26][27]

Less common versions[edit]

Rare versions of the Adidas Stan Smith:

  • Adidas Stan Smith Millennium (659910, 073158): This is an updated version of the classic Adidas Stan Smith, which has the same three perforation "stripes", but has the new Adidas logo instead of the Adidas trefoil logo. In addition, the outer sole is thicker and the tongue is thick as on the Stan Smith II. It comes in white and navy blue, but the classic coloring of white and green also exists. The shoe has a lightweight design.
  • Adidas Stan Smith I LG (670461, 670460, 385855): This version is the same as the original, except that the words Stan Smith are printed on the side of the leather upper.
  • Adidas Stan Smith Supreme (519514, 519516, 552286, 552288)[28][29][30][31]

Limited editions[edit]

Limited editions of the Adidas Stan Smith include:

  • Adidas Stan Smith Comfort:[4] This version is a velcro edition of the classic Adidas Stan Smith.
  • Adidas Stan Smith Slim (012981)
  • Adidas Stan Smith Vintage (807446, 465265, 561622):[32] This version has a sketched portrait of Stan Smith etched in gold on the tongue.
  • Adidas Stan Smith Vintage "Crafts Pack" (G13247)[33][34][35]
  • Adidas Stan Smith Vintage "Drawings Pack" (G00236)[36]
  • Adidas Stan Smith Vintage Smith vs. Nastase (749187)
  • Adidas Stan Smith Vintage Tournament Edition (018090):[37][38][39] This version is a white quality leather shoe with a forest green heel tab and black and the same green in the inner lining. Two tennis rackets and the words Tournament Edition are etched in gold on the tongue.
  • Adidas Stan Smith Herzogenaurach Sportschuhe Limited Edition (G03132)[40]
  • Adidas Stan Smith I Graph (919420)[41][42][43]
  • Adidas stan smith II Beach Pack (G19151)[44]
  • Adidas Stan Smith II Blue Suede (G43716)
  • Adidas Stan Smith II Camouflage (046189)[45][46]
  • Adidas Stan Smith II City Series:[47] Brussels (013614), Las Vegas (013616), Rio de Janeiro (013619), and Seville (013623).
  • Adidas Stan Smith II Coast To Coast (071328)
  • Adidas Stan Smith II Cope2 (653435)[48]
  • Adidas Stan Smith II x Def Jam (G06112)[49]
  • Adidas Stan Smith II "End To End"[50]
  • Adidas Stan Smith II "End To End" Kings[51]
  • Adidas Stan Smith II x Fafi (G19858)
  • Adidas Stan Smith II Fleece (G19844)[52]
  • Adidas Stan Smith II Geisha (G00402)[53]
  • Adidas Stan Smith II Ghostface Killah (G06073)[54][55]
  • Adidas Stan Smith II Greens++[53]
  • Adidas Stan Smith II Kermit the Frog (562898)[56][57]
  • Adidas Stan Smith II Lea (099841)
  • Adidas Stan Smith II Logo (163143)
  • Adidas Stan Smith II Lovers[53]
  • Adidas Stan Smith II Mahogany (G50871)[58][59][60]
  • Adidas Stan Smith II Mammoth Pack[61]
  • Adidas Stan Smith II Mesh (561362)
  • Adidas Stan Smith II Method Man (G06071)
  • Adidas Stan Smith II Miss Piggy (465574)[56][57]
  • Adidas Stan Smith II Mr Happy (562900)[56][57]
  • Adidas Stan Smith II Nubuck (034098)[62]
  • Adidas Stan Smith II OctoGlows[53]
  • Adidas Stan Smith II Paintballers (G04516)[53]
  • Adidas Stan Smith II Pool Ball (077525)
  • Adidas Stan Smith II Rime (017221)[63]
  • Adidas Stan Smith II x Russ[64]
  • Adidas Stan Smith II Seasons Greetings (G04034)[65]
  • Adidas Stan Smith II x Scien[66]
  • Adidas Stan Smith II x Scien x 123Klan x "End To End" (017180)[67]
  • Adidas Stan Smith II Smart (915050)[68][69]
  • Adidas Stan Smith II x Sole Brother x Custom City Series: Miami & Amsterdam[53][70][71]
  • Adidas Stan Smith II Star Wars (G16801)
  • Adidas Stan Smith II Trimm Dich (562896)[56][57]
  • Adidas Stan Smith II United States (G50869)[72]
  • Adidas Stan Smith II x Upper Playground x AESOP ROCK (663744)[73][74]
  • Adidas Stan smith II x Upper Playground x David Choe (663742)[75]
  • Adidas Stan Smith II Weave (654231, 654228)[76][77]
  • Adidas Stan Smith II x Young Jeezy (Snowman) x Def Jam (G06072)[78][79]
  • Adidas Stan Smith II Comfort: This is a velcro edition of the Adidas Stan smith II.
  • Adidas Stan Smith II Comfort Betty Boop (465564)[56][57]
  • Adidas Stan Smith II Comfort x Fafi (G15416)
  • Adidas Stan Smith II Comfort Sport Goofy (562899)[80]
  • Adidas Stan Smith II Comfort Tron (562897)[56][57]
  • Adidas Stan Smith II Smart One "End To End" (017202)[81][82]
  • Adidas Stan Smith II Velcro Pack[83]
  • Adidas Stan Smith II Strap (G12511, G12512, G12513, G12514, G13893)
  • Adidas Stan Smith 80s – Star Wars Edition – Master Yoda (G12434)[84]
  • Adidas Stan Smith 80s – Star Wars Edition – Millennium Falcon (G17360)[85][86]
  • Adidas Stan Smith 80s – Star Wars Edition – Wampa (G51612):[87] Or is this an adidas Campus shoe?
  • Adidas Stan Smith 80s Mid – Star Wars Edition – Darth Vader (G46195)[88]
  • Adidas Stan Smith 80s Mid – Star Wars Edition – Imperial Guard (G41817)[89]
  • Adidas Stan Smith 80s Mid Casual (G16684, G16683)[90][91][92]
  • Adidas Stan Smith 80s Mid x 10.Deep "Raw Dogs" (G12909)[93]
  • Adidas Stan Smith 80s Mid Iridescent (G42848)[94]
  • Adidas Stan Smith 80s TF (G19265)[95]
  • Adidas Stan Smith 80s x ACU x D-Mop (G14579, G14579-1)[96][97]
  • Adidas Stan Smith 80s "BBU" – Beauty & Youth United Arrows x Bedwin & The Heartbreakers x Undefeated (U42971, U42972)[98]
  • adidas Stan Smith 80s Clay/Aloe (G02955)[99][100]
  • Adidas Stan Smith 80s x Five-Two 3 City Artist Pack x KRSN (G18295)[101][102][103]
  • Adidas Stan Smith 80s Graphite (912320)
  • Adidas Stan Smith 80s Outdoor (G50877, G50876)[104][105]
  • Adidas Stan Smith 80s x maharishi (G14102)[106]
  • Adidas Stan Smith 80s x ObyO x Kazuki x JAM HOME MADE (G43979, G43978)[107]
  • Adidas Stan Smith 80s Lux – Stingray (G44883)[108][109]
  • Adidas Stan Smith 80s Lux – Zebra (G16625)[110][111][112]
  • Adidas Stan Smith 80s Lux Comfort – Denim[113]
  • Adidas Stan smith 80s x Diesel (G46072)[114]
  • Adidas Stan Smith 80s Mid x Diesel (Y00304)[115]
  • Adidas Stan Smith 80s A.R.C. (Alife Rivington Club) (G00954):[116] This version has an off-white all-canvas upper.
  • Adidas Stan Smith 80s DHug (G14839)[117][118][119]
  • Adidas Stan Smith 80s Lite Zip (G44153, G44158)[120]
  • Adidas Stan smith x Undefeated x BAPE[121]
  • Adidas Stan Smith 2.0 "Grey Patent" (G43717)[122][123]
  • Adidas Stan Smith 2.5 (666356, 016959, 016963, 280686, 280696)
  • Adidas Stan Smith 2.5 Comfort (017032, 280701, 666391, 666407)
  • Adidas Stan Smith Mid x Hellboy II (G04664)[124]
  • Adidas Stan Smith Lotus Logo (G19250, G19251, G19252)
  • Adidas Stan Smith x Swarovski
  • Adidas Stan smith x Yohji Yamamoto x "Yohji Smith" (V24938)[125]
  • Adidas Stan Smith Skate (044032, 044033, 466435, 466437, 466440, 466443):[126] This is a skateboard edition of the adidas stan smith.
  • Adidas SB Stan Smith x Ewan Hecox (946015)[127]
  • Adidas Stan Smith Skore (075702)
  • Adidas Stan Smith JS (Jeremy Scott) Bowling (G50731)[128][129]
  • Adidas Stan Smith Jeremy Scott ObyO JS Slim Glow in the Dark (G61706)[130]
  • Adidas Stan Smith Remodel (G13241, G13242, G23143, G13943)[131]
  • Adidas Stan Smith Lite (G44497, G44496, G44494)
  • Adidas Stan Smith Lite CQ (G44070, G44069, G44072, G44071)
  • Adidas Stan Smith II Lite CQ (G16547, G16548)
  • Adidas Stan Smith Leather Sock[132]
  • Adidas Stan Smith x Stella McCartney: first vegan sneakers[133]

Countries of production[edit]

The Adidas Stan Smith originally was manufactured in Landersheim in north-eastern France by Adidas France that was initiated by Horst Dassler.[6][8][12] However, since the production of the adidas stan smith started, the shoe has been produced in several countries. Among the various countries are Algeria, Canada, China, Czechoslovakia, France, Germany, Hungary, India, Indonesia, Morocco, Portugal, Spain, South Korea, Taiwan, USA, and Vietnam.

For tennis[edit]

Today, the Adidas Stan Smith is not recommended for tennis players, but the shoe continues to be an iconic and stylish model for sneaker fans in general and for old school and retro tennis shoe fans in particular.[16] To non-tennis fans, Stan Smith is probably better known for the shoe than for his past career as a tennis player.

Sneaker collectors[edit]

For some sneaker collectors, the most sought-after vintage Adidas Stan Smith are the early versions of the shoe.[3][56] The ones made in France are considered to be highly valuable.[3][56]

Sneaker art[edit]

Edition "Adicolor" of Adidas Stan Smith with colors for self-painting

For some time, people have been drawing or painting on their sneakers using ink, markers or spray cans. Young people have made this kind of art with various motifs ranging from simple drawings to more complex graffiti paintings. Probably due to its often white color, the Adidas Stan Smith has been used as an object for sneaker art. For example, many artists and design studios hand-paint Stan Smith sneakers and sell them as art.[134][135][136][137][138] Concerning signed adidas stan smith sneakers, it is possible to find them with Stan Smith's autograph with black marker ink on the white leather upper.[17]

In fact, in 1983, Adidas launched the concept of Adicolor, where sneakers were sold along with the tools to customize them. The Adicolor sneakers are all white sneakers specifically created for the Adicolor concept. In 2005, Adidas re-launched Adicolor as a replica of the original from 1983. There have been some Adicolor versions of the Stan Smith. The Sport Goofy, Kermit the Frog, Miss Piggy, Mr Happy, Trimm Dich, Comfort Betty Boop, Comfort Tron, and Velcro Pack versions of the shoe also belong to the Adicolor series. Besides painting, other sneaker art has been performed with the Adidas Stan Smith.[139][140] In 2008, Adidas Originals started a collaboration with American fashion designer Jeremy Scott. He has designed a couple of different versions of the Stan Smith such as JS Bowling and JS Slim Glow in the Dark.


  1. ^ abSTAN SMITH: ¿POR QUÉ ESTÁ LA CARA DE ESTE SEÑOR EN 60 MILLONES DE ZAPATILLAS? by Javi Sánchez on Vanity Fair, 15 Jul 2019
  2. ^ abMore Than Just a Man: A History of the adidas Stan Smith by Stephen Albertini on Grailed, December 27, 2018
  3. ^ abcdefghiNeal Heard, trainers – Over 300 classics from rare vintage to the latest designs, Carlton Books (London, 2003), ISBN 1-84442-571-1.
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  7. ^ abcdeBonnie Baber, Footwear News (September, 1996).
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External links[edit]

Sours: https://en.wikipedia.org/wiki/Adidas_Stan_Smith
Fall 2008 Shoe Collection from Adidas

I could have been friendlier. - Ladies, don't squabble. -I took the initiative into my own hands.

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And somewhere on unconsciously, I had an idea to try a woman in real life. I understand perfectly well that in words it looks much simpler than in reality.

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